Innovating Outside the 'Pizza' Box
Consumers purchase pizza for various reasons: convenience, flavor and sustenance. An overwhelming 70% of consumers agree pizza is a comfort food, and many remain loyal to a favorite brand. How can companies elevate their products to attract new customers? The answer lies in innovation, starting with the foundation of the pizza – its crust.
Research shows specialty crusts and premium ingredients generate the most interest among consumers:
*Base: 939 internet users aged 18+ whose household has eaten any type of pizza in the past three months
Specialty Crusts also rank as the highest interest across all generations:
*Base: 939 internet users aged 18+ whose household has eaten any type of pizza in the past three month
Increase interest in your specialty crust by incorporating innovative flours and providing a nutritional advantage to your consumers.
GPC’s Chickpea Flour CP100-S is gluten-free and offers distinctive nutritional benefits that can enhance specialty crusts. As a minimally processed ingredient, this steamed chickpea flour retains most of the nutritional properties found in whole chickpeas.
In addition to incorporating the benefits of chickpeas, other specialty crusts – such as high-fiber and lower ‘net’ carb pizzas – are also of interest. FYBRIN® RS F100 food starch-modified can be used at high levels to target these claims without compromising taste and texture.
Formulating Gluten-Free Pizza Crusts?
Both CP100S Chickpea Flour and FYBRIN® RS F100 perform well in gluten-free pizza crust applications. GPC’s Sensory Solutions group developed trial formulas using CP100-S in a variety of applications, including pizza crust, to assist in your product development process.
FYBRIN® RS incorporates easily into the above formula (and does not impact flavor or texture!).
Formulation Feature: HIGH FIBER GLUTEN-FREE PIZZA CRUST
While takeout and frozen pizzas are convenient, some consumers enjoy making their own. This versatile formula is also perfect for a dry mix. Just add oil and warm water to the dry ingredients, mix well, and roll or press into the desired shape to make a delicious crust in minutes.
Innovating pizza crusts with specialty flours and premium ingredients offers a valuable opportunity to attract new customers and meet the evolving needs of consumers. By leveraging GPC’s CP100-S Steamed Chickpea Flour and FYBRIN® RS F100 food starch-modified, companies can deliver nutritious and high-quality pizza products that stand out in a competitive market.
Explore GPC’s innovative solutions at IFT First in Chicago, July 14th-17th
Click Here to Book an Appointment to Speak to a GPC representative at IFT.